Ben Sherman Range
Ben Sherman was a legend in his own right. A man described as "always embracing the new and the different"—someone constantly searching for the best of things.
Ben started making shirts for other people. But soon his creative flair took over and he started designing his own shirts. Then in 1963 he was ready to launch the first Ben Sherman shirt.
Its basic design was influenced by the classic American Ivy League shirt, but Ben’s design vision added the back hook, the button on the back of the collar—but most importantly, his feel and passion for fabric, pattern and color created a unique garment. The shirts were a huge success; they offered something brand-new and previously unseen in England.
Interestingly it was exactly at this time that the first British youth culture was in full flow: the post-war teddy boys. This movement had shown a new generation of youth that clothing could be a key indicator of their beliefs and signal their belonging to a culture or movement.
Now having existed for five decades, the Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 50 years, from the mods to two-tone and ska to Brit pop—and it's still worn today by the bands and style leaders of the current decade.