Perhaps unsurprisingly, the target’s origins can be tracked back to the military. During the First World War, the French aviation authority faced a problem with French troops shooting down their own aircraft. To make it easier to ascertain which plane was their own, a roundel, adorned in the colours of the Tricolore, was added to help distinguish its planes from those of the enemy, to great success. What better way then, to show your allegiance to the Mod cause, than with a t-shirt emblazoned with the target logo. Ben Sherman has long been the go-to brand for Mods, and as you'd expect we have a huge range of tees featuring this classic decal.